MUSIC VIDEO EVALUATION

        Evaluation

Our brief to make a music video for a target audience of our own choice, who were young teenage girls. The song we chose was ''22'' by Taylor Swift. My role in the production process was to find a location, and to come up with the reason for why we chose the song. I also designed a mood board and wrote the narrative of our music video. The mood board was very useful because it reflected on the narrative of the music video. Furthermore, whilst we were filming for our music video I was acting in the music video. In lessons we did a lot of work to contribute to the research. We looked at other songs and T.V shows that link to our music video. In addition we looked at a lot of music video and said out opinions on them, and whether we liked them or disliked them.

The chose pop as our gnere because we know that it will be more appealing to pur target audience as they are young teenage girls. We kept to the conventions of the actors in the video to be young female teengaers as this will as this will attract out target audience easily because they are the same age. One music video that inspired ours was ‘Young’ by Tulisa and we used the idea of going around with your friends and having fun. This was effective because within her music video she reflected most of the things that a teenger would do and it helped me and group come up with most of our ideas.

When were filming we only went out one day due to the fact we left the filming really late. Therefore we were wearing the same clothes and most of the location was in the same area. Throughout the process of editing we faced a few problems. One problems we faced was that we new to iMovie, so it was hard to use however we got the hang of it eventually. We asked teachers and our peers to help us so we can do as much editing as possible. In addition we were only a group of two so it was quite hard to get most of the work done. Another problem we faced was cutting certain bits out of the filiming we did and flipping around the images. Eventhough we didnt have as much footage as we planned to have we used whatever we had.

Overall, I believe that we did a lot of work in making the music video however we didn't take advantage of the time we had as this prevented us from doing extra filiming and lip-synching which was necessary. I think that we left everything to late, therefore this led us to not exactly following our narrative. If I were to do this again I would take advantage of the time that I have.