LOCATION, CUSTOME & PROPS

Location of Music Video

The location at the start of our music video is in school and its supposed to show the audience that teenagers are tired and not really not that bothered with school. this then leads onto when the school bell rings and the students rush out of school like they're really desperate to leave - this is also supposed to show the audience that what they feel about school on a day to day basis. Then when the chorus of the song comes in the group of teenagers get on a bus making their way to a shopping centre and that will be in Westfield. They all be trying on different clothes and they walk out of the shops with many shopping bags. The location is a popular shopping centre therefore it's supposed to show that's teenagers enjoy it and that's where they would go for shopping. In addition it also shows that they're all happy and enjoying their time together. After they leave the shopping centre they go to eat in McDonalds. This is because it matches to what our target audience as that location is somewhere which teenagers would go to eat. You wouldn't exactly find then in coffee shops and I know this because I'm a female teenager and I would usually go there to eat with my friends. Finally the last location will be the girls making there way back to school and this is effective because they cant run away from school and their education, they will just have to face reality.

Costumes
The types of clothing we will use is casual clothing as our music video is for teenage girls and in the video these girls are out and about having fun with their friends, so we didnt want to have them dressed up so much because we didnt want them to look older than they are and we wanted them to be young girls out enjoying themsleves. The style of these characters is casual, and quite girly. Because our target audience is towards female teenagerw we will have them dressed this way as it will be more appealing to them. It will be appealing to them because it will draw them in as they will like girly outfits and casual clothing. Ideologically girls are supposed to like bright colours and girly, casual clothes so our target audience will be attracted to the fact that they are of similar age to the character's and how their likes are similar.

Props
In our music video our characters willl use props such as mobile phones, because they are teenagers and it is believed that teenagers spend a lot of their times on their phones which is true so the character willl be talking on the phone and texting showing that they are in contact with their friends and that they are sociable with their friends.
We will also use props such as shopping bags to show the characters shopping and to show what teenage girls like spending their time doing on a day to day basis. Girls are often associated with being 'shopaholics' and since our video is about girls hanging out together, having fun we wanted to show that shopping is a big thing that girls like to do so we had the characters go out in our music video to a big shopping centre, try on some clothes and leave with shopping bags showing them going out and enjoying their time with each other.