In our music video we use Todorov's theory in which our music video is constructed with our narrative.
1. Equilibrium: Our music video starts with a group of female teenagers in school looking bored and tired with their school work. There are close up shots of all the girls showing their facial expression so the audience have a clear understanding of how the girls feel. This fits with Todorov's theory of equilibrium of everything being as it should be be. For example students are stereotyped to always be tired and bored of school work so this fits in with the equal balance of powers. Everything is as it should be these group of teenagers are in school, learning even if they are bored.
2. Disequilibrium: A disruption of the order that things should be in happens. For instance the next part in our music video is that suddenly all the girls start packing up their things and start to leave school. There would be a long shot to show the girls are in a classroom and then showing the audience that the girls are packing up and planning to leave the school. Their then would be a birds-eye view shot from above the school of the girls all leaving the school. This is the disruption in the narrative where the main characters are placed outside their normal social framework.
Our music video doesn't follow an exact step by step of Todorov's theory but key points of his theory. For example in,
3. Recognition: the characters don't realize that they can't spend their whole time shopping and enjoying times with their friends so instead they are seen leaving the shopping centre with bags and laughing and enjoying being with each other. This would be shot in a long shot showing the girls leaving the shopping centre with bags and making their way to a place to eat.
4. Reparation: As there is no recognition in the disorder that has occurred in the video there is no actual transformation shown, where there is a clear indication of reparation as there is no identification to the characters that a disturbance has occurred in their usual state of balance, that occurs in their everyday life. So instead they are shown to just carry on enjoying their day out together.
5. New equilibrium: The end of the music video displays a unexpectedness to the audience as the characters end up making their way back to school showing that the new equilibrium is similar to the equilibrium at the start however at this point the characters come to their own sort of recognition that they can't spend their lives in shopping center's and eating and hanging out, but in fact that they have to actually go to school and can't run away from their school lives no matter how much they want to and do actually have to concentrate on school.
Our narrative is driven by attempting to try and get the audience to understand that the characters understand that they have to go back to school and that also the narrative involves a transformation of the characters themselves understanding that they have to be grown up and face the stress of their exams and school work head on and not run away from it, so there is also a display of the characters transformation through the situation and disruption.
GENRE AND CONVENTIONS:
The genre we have chosen is pop because we feel that we are close in age with a lot of our target audience and as we are girls we understand the appeal teenage girls have towards the pop genre.
We followed through the conventions of the pop genre as we have artists in a lot of fashionable and stylish clothes. The characters in our music video wear a lot of casual clothes but stylish at the same time because we wanted to portray them as quite girly as the song we have chosen, 22 by Taylor Swift, the main lead is very femineine in the video and we wanted to portray that through the clothing.
Another convention is that we wanted to portray the characters as happy and enjying themselves and life in the video. We did this by starting the video with the girls packing up their things loooking bored with their life, but when they go out and hang out with their friends, they look content with their lives.
A lot of pop genre is nowadays associated with having teens in clubs and partying and alot of the imagery is based on sex or partying as this is what is stereoypically what society assumes teens do these days. We however did not follow through with these conventions and instead kept it more girly and less grungy.
We did not have the characters in excessive make up even though this this said to express the artists feelings we instead kept it minimal because we felt that they are still teens and we wanted it to be more about them feeling content and enjoying themsleves in the music video because we felt this was the best way for the characters to express themselves and that is what the wole song is about, having fun.
We wanted to create a loud and lively atmosphere yet simple like it was years ago because these are still young girls, just having fun and enjoying themsleves. They are not worrying about school.
We end the video with them going back to school because we wanted to show that reality hits in and that they can't always just be having fun all the time.
4. Reparation: As there is no recognition in the disorder that has occurred in the video there is no actual transformation shown, where there is a clear indication of reparation as there is no identification to the characters that a disturbance has occurred in their usual state of balance, that occurs in their everyday life. So instead they are shown to just carry on enjoying their day out together.
5. New equilibrium: The end of the music video displays a unexpectedness to the audience as the characters end up making their way back to school showing that the new equilibrium is similar to the equilibrium at the start however at this point the characters come to their own sort of recognition that they can't spend their lives in shopping center's and eating and hanging out, but in fact that they have to actually go to school and can't run away from their school lives no matter how much they want to and do actually have to concentrate on school.
Our narrative is driven by attempting to try and get the audience to understand that the characters understand that they have to go back to school and that also the narrative involves a transformation of the characters themselves understanding that they have to be grown up and face the stress of their exams and school work head on and not run away from it, so there is also a display of the characters transformation through the situation and disruption.
GENRE AND CONVENTIONS:
The genre we have chosen is pop because we feel that we are close in age with a lot of our target audience and as we are girls we understand the appeal teenage girls have towards the pop genre.
We followed through the conventions of the pop genre as we have artists in a lot of fashionable and stylish clothes. The characters in our music video wear a lot of casual clothes but stylish at the same time because we wanted to portray them as quite girly as the song we have chosen, 22 by Taylor Swift, the main lead is very femineine in the video and we wanted to portray that through the clothing.
Another convention is that we wanted to portray the characters as happy and enjying themselves and life in the video. We did this by starting the video with the girls packing up their things loooking bored with their life, but when they go out and hang out with their friends, they look content with their lives.
A lot of pop genre is nowadays associated with having teens in clubs and partying and alot of the imagery is based on sex or partying as this is what is stereoypically what society assumes teens do these days. We however did not follow through with these conventions and instead kept it more girly and less grungy.
We did not have the characters in excessive make up even though this this said to express the artists feelings we instead kept it minimal because we felt that they are still teens and we wanted it to be more about them feeling content and enjoying themsleves in the music video because we felt this was the best way for the characters to express themselves and that is what the wole song is about, having fun.
We wanted to create a loud and lively atmosphere yet simple like it was years ago because these are still young girls, just having fun and enjoying themsleves. They are not worrying about school.
We end the video with them going back to school because we wanted to show that reality hits in and that they can't always just be having fun all the time.
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