TARGET AUDIENCE & SONG DECISION REASONING

TARGET AUDIENCE:

For our music video we have chosen females between the age of 14-18 as our target audience. This is because the female teenagers within that age range are usually at school and doing exams and we want to reflect this in our music video as it is based on teenagers who supposed to be not worrying about school work and ''forgetting deadlines''. Therefore when the audience are watching the video they will understand what female teenagers are like as it will include: shopping, going out, going to cinemas. Furthermore I am the same with in the same age range as the target audience we have similar hobbies, likes and dislikes, therefore are video will appeal to them.

SONG DECISION:


The song we have chosen is Taylor Swift 22. We have chosen this song because it’s a popular song by a female pop/country artist that many people admire.  In addition the song is very catchy and upbeat therefore the target audience will feel more attracted to it. In addition to that the main theme is ‘’forgetting deadlines’’ and school work, therefore this will make it more appealing to the target audience because young people in general like to have fun and go out all time.

Furthermore when you’re a teenager you don’t just want to be working at school or revising all the time because it is hard to concentrate on things like as they don’t know what the adult life is really like. Therefore our target audience is the perfect range because when your 14, its like the start of your teenage life and when your 18 it kind of the end of your teenage life and you will begin to see the adult world. However the message we are also trying to get across to the target audeince is, as much as they love going out and having fun, they have face reality and that's why at the end of the video we have chosen to make them go back to school.